How Many Americans Buy Gifts Online: A Deep Dive into E-commerce Trends
Discover the latest statistics and trends on how many Americans buy gifts online, and explore the convenience and benefits of e-commerce in the US market.
In today's digital era, online shopping has become an integral part of our lives. From clothing to electronics, and even gifts, consumers are increasingly turning to e-commerce platforms to make their purchases. This article aims to shed light on the question: "How many Americans buy gifts online?" Let's delve into the statistics, trends, and advantages of online gift shopping in the United States.
#1. The Rise of Online Shopping in the US
The convenience and accessibility of online shopping have contributed to its exponential growth. Here's an overview of the statistics related to online shopping in the US:
- According to a survey conducted by the National Retail Federation, approximately 69% of Americans choose to shop online during the holiday season.
- In 2020, e-commerce sales in the US reached a staggering $791.7 billion, representing a 32.4% increase compared to the previous year.
- The COVID-19 pandemic played a significant role in the surge of online shopping, with consumers opting for contactless transactions and
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What percentage of people return Christmas gifts?
What is a reasonable amount to spend on a child for Christmas?
Subscription boxes could make the perfect #Christmas gift for many consumers this year. 90% of subscription shoppers bought subscription boxes as gifts for themselves but almost a third bought on behalf of somebody else.
— Royal Mail (@RoyalMail) November 22, 2018
More from our research is here 👇https://t.co/qdLakohteG pic.twitter.com/zdKsZlTwp3
What percent of people buy themselves a present?
Frequently Asked Questions
Can you buy Christmas presents for yourself?
What percent of shoppers will buy themselves a gift?
Should you buy yourself a Christmas gift?
How Gen Z is impacting 2023 holiday shopping trends?
FAQ
- How many people bake during the holidays?
- According to the survey, while millennials and Gen-Xers are equally likely to bake during the holidays (87 percent), more than half of millennials say they are motivated to bake as a way to spend time with loved ones (59 percent) – the most of any generation.
- Is baked goods a good Christmas gift?
- There's no one in the world who won't appreciate an adorable container of freshly baked treats, so we've included a number of our favorite recipes here, like our best-ever banana bread, our classic sourdough, our holiday-worthy kringle, our M&M cookie bars, and more.
- What are the statistics on gift giving?
- Similar statistics by Gallup estimated the Christmas holiday gifting spend for 2020 at least $1000 among 32% Americans, $500 to $999 (21% of the shoppers), $100 to $499 (29%), while 2% planned to spend less than $100.
- What are the gift giving trends in 2023?
- So, let's recap: the current gifting trends we're seeing in 2023 are sustainable corporate gifting, supporting small businesses, self care gifts, gifts that are centered around experiences, tech gifts, and neutral holiday gifts.
What % of shoppers will buy themselves a gift?
What percentage of Christmas shopping is done online? | In-store Holiday Shopping Statistics Only 8% of customers plan to shop in store only with 39% majority online and some in store (Tinuiti Holiday Shopping Report, 2021). According to a survey, in both 2021 and 2022, 43% of shoppers in the U.S. planned to go to stores (Source). |
How much average American spends on Christmas gifts? | According to the National Retail Federation (NRF), the average American plans to spend $826 in 2022 on Christmas gifts, food, and decorations. Of that $826 dollars, around 500 are spent on gifts for family members. The most popular of these gifts are clothing, toys, and gift cards. |
What are the statistics on holiday shopping? | Most Americans don't intend to splurge on gifts this year (except for a group of “enthusiasts” with plans to spend big): the percentage of consumers who intend to splurge on either themselves or others this holiday season declined four percentage points year over year, from 39 percent in 2022 to 35 percent in 2023. |
How many people buy gifts online? | Brick and mortar stores are open for business, but the lion's share of this season's shopping could take place online. Almost everyone (93%) will buy at least some gifts online, and nearly half (47%) indicate they will purchase all or most of their holiday gifts online. |
- When should I start Christmas shopping?
- The best time to start buying Christmas presents depends on your personal schedule, the complexity of the gifts, the number of recipients, and your budget planning. However, a good rule of thumb is to start your shopping in early September to October, November, or early December.
- How much does the average person spend on Christmas presents?
- According to the National Retail Federation (NRF), the average American plans to spend $826 in 2022 on Christmas gifts, food, and decorations. Of that $826 dollars, around 500 are spent on gifts for family members. The most popular of these gifts are clothing, toys, and gift cards.
- How much does the average parent spend on their child at Christmas?
- And a Parenting.com and Today survey of mothers had similar results, estimating the average Christmas spending per child in 2021 was $271. As a bonus stat, a report from OppLoans found that the average grandparent spent $218 on holiday gifts for each grandchild.
- How much do parents spend on their child at Christmas?
- You need to be fair, but also stick to a budget and buy age-appropriate gifts. In 2020, UK Fundraising stated that the average person spent £420 on their children at Christmas, which is a lot of money and isn't realistic for many families.